Smoke Fan Club - August 2018


Welcome back to our Fan Club! We’ve got plenty of favourites to share this month so grab a cuppa and settle in.


Fight Stereotypes

Photographer Conor Clinch takes on the world of Mixed Martial Arts in his recent project. Titled ‘FIGHTER’, Clinch goes behind the sport’s tough surface to explore some of the athlete’s vulnerabilities through a series of photos and short films, challenging ideas of masculinity and stereotypes of the men in the sport. The project is supported by CALM, a charity working to prevent male suicide in the UK.


Dialogue in the Dark

Taking place in multiple cities around the world, Dialogue in the Dark is an exhibition that gives you a chance to experience what it’s like living as a blind person. You’re taken into total darkness, guided by a blind person through a park, a city, and a cafe, learning how to cope with the unknown, use your other senses and rely on others. The project hopes to raise awareness of inclusion for people with disabilities and create a little bit more empathy in place of ignorance.


Updating Stories

The New York Public Library is bringing actual stories to Instagram stories. Starting with Alice’s Adventures in Wonderland, the library is bringing classic tales to life with animation and illustrations. A smart way to appeal to a younger generation of readers and make the classics more accessible.








MQ, a mental health research charity, has been campaigning to raise awareness and their adverts definitely stand out. The black and white photos of celebrities yelling with captions like ‘it’s time to give a _____ about mental health in young people’ are impactful and attention grabbing. It’s a refreshing approach from a mental health charity, especially since the field is plagued by dubious head in hands, curled up in a corner imagery. To break stigma, mental health needs a fairer representation and MQ’s way of going about it is certainly in the right direction.


Oat the Goat

Oat the Goat is an interactive online storybook, and possibly the most charming thing on the internet, created as part of an anti-bullying initiative from New Zealand’s Ministry of Education. The story follows Oat as he journeys up a mountain and comes across some creatures being picked on by others. Kids (or adults) can choose which action Oat takes in response which affects the outcome of the story and teaches them about the consequences of their behaviour. As well as being a great lesson for kids (or adults), it’s beautifully animated and scored which makes the experience all the better.