Smoke Fan Club - March 2018


Need ideas to raise awareness for a cause? Our monthly favourites have got you covered in this edition of Smoke Fan Club.


Dealing & Healing

Sad Girls Club has teamed up with Repro Rights Zines to create a zine packed with useful information on mental health and self-care. ‘Dealing & Healing: A Mental Health Guide’ is free for anybody to download, print, and share. Sad Girls Club is a community for young women with mental illnesses where girls from around the world share their stories. Repro Rights Zines is a project with an ‘information is power’ ethos, creating free zines on topics like reproductive rights and encouraging users to distribute them in their local area.


Project 84


Male suicide prevention charity CALM (Campaign Against Living Miserably)  has launched Project 84 to raise awareness over the 84 men in the UK who take their own lives every week. To promote the project on social media, they've created an Instagram stories sequence with 84 parts, showing the scale of the problem in a unique way. The stories are also in CALM's highlights so they can be seen after the 24 hours are up. CALM are also displaying 84 sculptures on top of the ITV building in London as part of the campaign.



Brazilian artist Angelica Dass has been photographing people and matching their skin colour to their corresponding Pantone codes in her ongoing project Humanae. Placing these portraits side by side online and in exhibitions around the world, Dass shows that labels – black, white, red, yellow – are far from accurate and makes people think about how we see skin colour.


Photo:  Maclean's

Photo: Maclean's

Pay gap

Canadian magazine Maclean’s highlighted the gender pay gap by asking men to pay more for the March issue. The issue was printed with two different covers stating two different prices – women pay $6.99 and men pay $8.81 - reflecting the 26% pay gap between men’s and women’s full-time wages in Canada.



“To rise above our past, we must acknowledge it”

Ahead of National Geographic’s April issue on race, the magazine decided to reflect on their own coverage over the past 130 years and acknowledge the racist and colonialist world views held. They came across multiple instances of othering, stereotyping, and the use of racial slurs. They also found ignored people of colour living in the U.S. before the 1970s. African Americans were even excluded from membership to National Geographic in parts of America. As National Geographic’s Editor in Chief Susan Goldberg said, they have a duty to present people and cultures accurately and authentically as a leading publication that covers the world. It’s food for thought for many legacy publications and organisations.



Refinery29 recently brought back their Style Out There series documenting the styles of different subcultures around the world, from street style in the suburbs of California to Herero dresses in Namibia to the drag scene in Israel. R29 talks to individuals about what they wear and explores the personal and culture significance of our clothes, touching on appropriation and activism in a few of the films.



Safety First

On the subject of fashion, Highways England launched a clever campaign to raise awareness of safety for young riders. The clothing a motorcyclist wears can make all the difference in an accident, so to promote the importance of protective garments Highways England created a fashion brand called Distressed. Each item of clothing had a unique price tag – costs included various injuries and hospital treatments resulting from motorcycle accidents. A pop up store was set up in Shoreditch where shoppers browsed the range and found out the real cost of not wearing protective clothing.