KIN | VSO

Brief
Improve VSO’s retention rates and engage supporters through inspiring communications.

Response
Smoke identified VSO as a hub for all human potential in their mission to eradicate extreme poverty through volunteering. With this notion as the basis for our strategy and keeping the audience and their interests in mind, we launched Kin: a bi-annual magazine for donors that shares stories from the places VSO works. A fortnightly email newsletter was also created to go out to supporters.

Result
Raised 84% of fundraising target in 8 weeks following the magazine's mail-out

Donor response:

"This magazine is brilliant, colourful and interesting. It is great to know VSO is still helping in so many ways. I shall put Kin in my local health centre waiting room where I hope lots of people will read it."

"Your VSO magazine is great. Such a lot of information in your articles and the accompanying pictures are brilliant. I commend both writers and artists, and of course, your field workers."

"Content excellent unquestionably."