Grenades | Dorothy

 

Brief
Create a product for the Christmas gifting market to appeal to young creative urbanites – their version of buy a goat.

Response
Xmas Declarations: High quality, limited edition Christmas tree decorations.

On-pack messaging highlighted the effect of conflict on development showing that 80% of the world’s poorest countries have undergone war.

Distribution included high street chain Urban Outfitters and independent design stores across the UK including The Baltic, The Design Museum, and the Saatchi Gallery. Sold online at Ctrl.Alt.Shift.

Result
5000 units sold.

D&AD Yellow Pencil nomination 2010.