Films | Christian Aid

 

CTRL.ALT.SHIFT FILM PROJECT

Brief
Create awareness, drive participation and action on global development issues. Drive online traffic and sign ups to Ctrl.Alt.Shift website.

Response
Ctrl.Alt.Shift short film competition, that allowed advocates to fully immerse themselves with the Ctrl.Alt.Shift brand and the issues and causes it supports. The films tackled issues in fresh and innovative ways without being contrived by asking the audience to immerse themselves in the predetermined issue (confict, corruption, gender issues, HIV) and then respond to a brief. The competition stood out thanks to the opportunity for winners to be mentored by established names in film, advertising and music video.

Result
Special screening requested by Raindance Film Festival of the winning films with a Q&A panel on the issues raised in the film.