Festivals | Canal and River Trust

 

Brief
Develop an experiential activities programme to reach new audiences.

Response
Smoke Creatives developed the Waterfront Live experiential programme, bringing the Canal and River Trust to 3 UK Festivals in the summer of 2016 – Wilderness, Caught by the River, and Green Man. We curated the programmes of talks and workshops at each event, managed all logistical and creative aspects, ran competitions, partnered with influencers and handled PR.

Results
2,000 new leads were added to the Canal & River database over the course of the festivals. Social media coverage through partnership with influencers saw 46 pieces of content created before, during, and after the festivals with a combined reach of 8,337,962.