Waterfront | Canal and River Trust

 

Brief
Develop an engagement programme that establishes Canal & River Trust as a respected guardian of the waterways and inspire more people to use and enjoy them and sign up to become a friend/supporter. The programme must stand out from the usual way most organisations communicate with supporters.

Response
A bi-annual magazine and fortnightly multimedia (film and audio) email newsletters for supporters filled with waterside stories, connecting them not just to the charity but also the waterways.

Results
Donor response:

"I have just received my copy of Waterfront and wanted to say what a beautifully produced magazine it is. Edward Tuckwell’s swan illustrations are a triumph as is the publication overall. I’ve been in the advertising industry for far longer than I care to remember and have produced many in-house magazines and brochures of all types, so I know good design when I see it. Well done to the editor and everyone involved"

"I've just received my first edition of Waterfront and would like to congratulate you on it. It's a beautiful magazine, with a range of interesting features, no advertising and doesn't come out too often. I'm really pleased to have received it. It is much better than others I receive, such as the National Trust's magazine. Keep up the good work"